Every online business needs a reliable website. Without one, your customers are going to have nowhere to go! Whether they want to scan over your products or find reviews, with no website link to check out, their success will be limited. 

But you can’t just throw up any old site. You need to make one that customers will want to use. Here’s three things to remember about that process. 

Don’t Make it Too Bulky

A bulky website is one overladen with images, links, and code that really could do with a bit of optimisation. All in all, it’s a mess! And when anyone digs even a little deeper into that, they’re going to see just how much is going on. 

Anyone who doesn’t, however, won’t get off scot free. The website is going to take ages to load as well. When a website likes to take its time to pull everything up and into view, the customer is over three times as likely to click off and go somewhere else. 

Don’t lose custom before you’ve even secured it. Keep things simple, and make sure wait times are kept to a minimum. 

Handle Payments Yourself

Building a website checkout is far from a stress free experience. It can be one of the hardest things any web developer will have to do. Over time you’ll find it easier and have the tools already in place, but for the time being, make sure you’re aware of just how important it is to handle payments yourself. 

Customers love a website that takes care of things for them. When the website itself feels secure, and like it’s handling their sensitive details with care, attention, and encryption, they’re going to be happier to stay. 

That’s where a payment api for developers comes in; building the gateway into your website through the code will prevent pop-ups, redirections, and funky signals from getting in the way of a smooth experience. 

Let Them Navigate with Ease

It’s the bread and butter of the online development world, but so many business owners forget about it. You want your website to stand out and be memorable, of course. So you go out of your way to make it unique, and even a little flashy. But along the way, you lose sight of what matters to a customer: being able to find their way around. 

If they can’t do that within a matter of clicks, they’re not going to enjoy their experience on your site at all. Once again, this is something to keep simple and straightforward. Make sure tabs are easily ordered and numbered, that your categories make sense, and that there are breadcrumbs to follow. 

Remember, it’s not just customers that enjoy a site that makes sense. When the time comes to get indexed, Google is going to prefer this kind of setup as well. 

Have you got a business website up yet? Whether it’s yes or no, double check the points above for your UX.